Editor’s Note: Register for Tough Mudder’s Hometown Heroes 5K Appreciation Run, taking place Oct. 26 in the Dallas-Fort Worth area (Granbury, Texas). This special event honors our nation’s brave first responders, celebrating their dedication and service. In collaboration with Lexipol Media Group, publishers of Police1, EMS1, Corrections1, FireRescue1 and the Better Every Shift podcast, this Tough Mudder promises to be a powerful tribute, uniting the community in recognition of those who protect and serve. First responders and their immediate family members are cordially invited to race at no charge. Your department ID, or that of the family member you are racing with, will be required on site. Register here.
Joe De Sena – the founder and CEO of the Spartan endurance sports brand – has long said his vision is “to get 100 million people healthy and off the couch,” and now he’s adding a million to that goal with his promise of a free Spartan race to all firefighters. That’s right, De Sena made the big announcement on the Better Every Shift podcast. De Sena’s a realist, though. He knows not everyone is ready for the world of endurance sports, so he shares some words of wisdom to meet firefighters where they’re at, namely, “It doesn’t have to be everything, but it has to be something; do something every single day.”
Plus, we dig into all this:
- Three things he learned in his youth from a local organized crime family
- The motivational power of a calendar
- His philosophy on working out the stress
- Why we need to gamify our health
Email Zam to get a code for a free Spartan race – and let him know if you want a race partner.
This episode of the Better Every Shift Podcast is sponsored by TheFireStore. Learn more about getting the gear you need at prices you can afford by visiting TheFireStore.
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